GELITA Shows Support for Omega-3 Industry

GELITA proudly supports the Global Organization for EPA and DHA Omega-3s (GOED) Coalition, an omega-3 industry coalition working diligently to strengthen consumer education initiatives, awareness and advocacy to reinvigorate the fish oil category.

SIOUX CITY, Iowa—GELITA proudly supports the Global Organization for EPA and DHA Omega-3s (GOED) Coalition, an omega-3 industry coalition working diligently to strengthen consumer education initiatives, awareness and advocacy to reinvigorate the fish oil category.

“As an overwhelming percentage of omega-3s are delivered via gelatine soft capsules, any shift in this market has a direct impact on GELITA," said Lara Niemann, director of marketing, GELITA. “And, although GELITA doesn't manufacture, market or use omega-3s, the success of this market is paramount to GELITA's global key business partners."

GOED cites that the recent slump in omega-3 consumption is the result of a convergence of multiple issues, including negative press in major media outlets and fewer new consumers. The organization recently launched a new website to further its campaign efforts and advance consumer education.

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