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SupplySide West Podcast 24: Patents and trademarks beyond IP protectionSupplySide West Podcast 24: Patents and trademarks beyond IP protection
Trademarks and patents give health and nutrition products exclusive rights to their own intellectual property (IP), but they can also bring brands and edge with transparency, research and marketing, according to Andreas Baltatzis, director, KramerAmado PC. In this podcast with Sandy Almendarez, editor in chief, INSIDER, discuss the benefits of patents and trademarks that go beyond IP protection.
Sandy Almendarez
July 7, 2017
Trademarks and patents give health and nutrition products exclusive rights to their own intellectual property (IP), but they can also bring brands an edge with transparency, research and marketing, according to Andreas Baltatzis, director, KramerAmado PC. In this podcast with Sandy Almendarez, editor in chief, Natural Products Insider, he discusses the benefits of patents and trademarks that go beyond IP protection. The podcasters cover:
The legal implications of using “patent-pending” on products
Why it’s important to consider patents and trademark applications during the product development phase
Why health and nutrition brands should keep up to date on the IP fillings in the categories of their products
About the Author(s)
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