Trademarks and patents give health and nutrition products exclusive rights to their own intellectual property (IP), but they can also bring brands an edge with transparency, research and marketing, according to Andreas Baltatzis, director, KramerAmado PC. In this podcast with Sandy Almendarez, editor in chief, INSIDER, he discusses the benefits of patents and trademarks that go beyond IP protection. The podcasters cover:
- The legal implications of using “patent-pending” on products
- Why it’s important to consider patents and trademark applications during the product development phase
- Why health and nutrition brands should keep up to date on the IP fillings in the categories of their products
Learn more from Baltatzis during the SupplySide West Panel Discussion, “Navigating the Business of the Nutraceutical Industry” on Thursday, Sept. 28 at 9:00 to 11:00 a.m. at the Mandalay Bay in Las Vegas.
See INSIDER articles written by Baltatzis on his author page.