Rogers’ proposal, and related multivitamin legislation that would benefit low-income mothers, have drawn the support of trade groups representing the dietary supplement industry.

Josh Long, Associate editorial director, Natural Products Insider

August 3, 2017

6 Min Read
Rep. Rogers to Introduce Multivitamin Legislation for Low-Income Americans

Editor's Note: An earlier version of this story incorrectly stated that Rep. Mike Rogers of Michigan planned to introduce multivitamin legislation. Michigan's Rogers is no longer serving in Congress.

Rep. Mike Rogers (R-Alabama) plans to introduce a bill that would enable recipients of the Supplemental Nutrition Assistance Program (SNAP) to use their benefits to purchase multivitamins.

In a letter inviting fellow members of Congress to co-sponsor the legislation, Rogers observed many nutrients are consumed below recommended levels, including calcium, magnesium and vitamins A, C, D and E.

“Fortunately, a low-cost daily multivitamin provides shortfall nutrients and has been shown to help Americans safely fill nutrient gaps," the congressman wrote in a letter to his colleagues, explaining SNAP recipients are presently not allowed to use their benefits to purchase multivitamins.

Rogers advised fellow lawmakers he intended to introduce the SNAP Vitamin and Mineral Improvement Act of 2017 before Congress’ recess in August.

But the bill hasn't been introduced yet, and the House of Representatives has already adjourned for the summer break. Industry sources said the bill could be introduced as early as September after lawmakers return to Washington.

“Did you know that the dietary patterns of millions of Americans do not comply with the daily intakes of vitamins and minerals recommended by the Food and Drug Administration?" Rogers asked his colleagues in the letter.

The legislation would increase the availability of multivitamins to low-income families who may face challenges in inner cities and rural areas getting access to produce and other foods that contain essential nutrients. Nearly 43 million Americans are on SNAP, according to USDA’s Food and Nutrition Service, with each household receiving an average monthly benefit of approximately US$253.

Shea Snider Miller, a spokeswoman for Rogers, did not immediately respond to a request for comment on the specific timing of the bill’s planned introduction, whether Rogers has secured any co-sponsors, and how colleagues in the House have reacted to his plan.

Rogers’ proposal, and related multivitamin legislation that has been introduced in the House of Representatives and would benefit low-income mothers, drew support from trade groups representing the dietary supplement industry.

“We wholeheartedly endorse these bills and will work for their passage," said Loren Israelsen, president of the United Natural Products Alliance (UNPA), in an emailed statement. “Proper nutrition is the foundation of a strong country, and these proposed policies put our money where are priorities are—creating health and wellness, especially for at-need populations.

“Why is there not a consensus on the need for proper nutrition for moms and kids?" Israelsen asked. “What is the cost to society, not to mention the individual? Let’s invest in our kids and healthy moms through these two common-sense programs."

In July, Rep. Dave Brat (R-Virginia) introduced the WIC Improvement Act, H.R. 3529. The legislation is intended to allow multivitamin dietary supplements to be included in a federal assistance program for low-income women—known as WIC, or the Special Supplemental Nutrition Program for Women, Infants and Children.

Daniel Fabricant, Ph.D., executive director and CEO of the Natural Products Association (NPA), described such legislation as a “common sense" move, suggesting it could benefit families who can’t easily access foods rich in nutrients, such as produce, in impoverished inner cities and other “food deserts."

“You can buy Dora the Explorer Cereal, which I’m sure is delicious, on WIC, but you can’t get a multivitamin," he observed in an interview, commenting on a children’s cereal.

Brat also characterized his legislation as a proposal that makes common sense.

“The goal of WIC is to improve the health of pregnant women, new mothers and their infants," he said in a statement. “Including multivitamin dietary supplements in the list of acceptable products that can be purchased is simply a common-sense reform to improve the effectiveness of the program. While there is never a good substitute for the nutrients found in whole foods, I believe multivitamin dietary supplements can help fill nutrient gaps."

Industry sources said the change in the WIC program would not be triggered immediately even upon passage of the bill in Congress because, for example, the National Academies of Sciences, Engineering, and Medicine (National Academies) would have to study the need for the change.

The National Academies declined to comment on the legislation, but a spokesperson passed on background information that helps to explain the National Academies' connection to WIC.

In 2014, in response to a mandate from Congress, USDA's Food and Nutrition Service—the agency administering WIC—asked the National Academies to assemble an expert committee to examine the nutritional status and related needs of the WIC-eligible population and make recommendations grounded in modern science. The National Academies published a comprehensive report in January on WIC.

The program serves more than a quarter of the pregnant women and half of the nation's infants at an annual cost of about $6.2 billion, according to the National Academies' "Review of WIC Food Packages: Improving Balance and Choice: Final Report."

"Through its contribution to the nutritional needs of pregnant, breastfeeding, and postpartum women; infants; and children under 5 years of age, this federally supported nutrition assistance program is integral to meeting national nutrition policy goals for a significant portion of the U.S. population," the National Academies stated in its report.

Mike Greene, senior vice president of government relations with the Council for Responsible Nutrition (CRN), said his organization has worked on multivitamin issues for several years and is in favor of the WIC legislation to help fill in deficiencies in the consumption of nutrients.

Greene also said CRN is working with other trade groups on Rogers’ proposal and striving to obtain bipartisan co-sponsors for his forthcoming multivitamin SNAP legislation.

“We want a bipartisan bill," Greene said in an interview. “We want a chance to show … unified …. support in the industry and to get some outside support as well."

While the SNAP Vitamin and Mineral Improvement Act of 2017 is expected to be introduced as a standalone piece of legislation, Greene said the objective is to eventually include it in the nutrition title of the 2018 Farm Bill.

The idea is to build support for the legislation, so that by the time lawmakers debate the Farm Bill in 2018, the multivitamin legislation will have strong support in Congress.

“It’s not like we’re running up to the … agriculture staff and the clerks in the House of Representatives and saying, ‘Here’s our language; insert it into the Farm Bill because we believe it’s a good idea,'" Greene stated.

Instead, he said, the industry will have spent a year obtaining bipartisan support in Congress and vetting concerns that may arise, such as the types of multivitamins that would be eligible for SNAP benefits under the legislation.

Greene recognized passing the bill will be challenging in the current political environment. He cited, for example, President Trump’s proposed budget cuts to government programs.

He nonetheless underscored the legislation is important to the health of consumers and is not motivated by a desire to line industry’s pockets.

“This is not about making money for the dietary supplement industry," Greene said. “This is about giving low-income consumers access to the same benefits from the multivitamin that everyone else has when they take a multivitamin."

About the Author(s)

Josh Long

Associate editorial director, Natural Products Insider, Informa Markets Health and Nutrition

Josh Long directs the online news, feature and op-ed coverage at Natural Products Insider, which targets the health and wellness industry. He has been reporting on developments in the dietary supplement industry for over a decade, with a focus on regulatory issues, including at the Food and Drug Administration.

He has moderated and/or presented at industry trade shows, including SupplySide East, SupplySide West, Natural Products Expo West, NBJ Summit and the annual Dietary Supplement Regulatory Summit.

Connect with Josh on LinkedIn and ping him with story ideas at [email protected]

Education and previous experience

Josh majored in journalism and graduated from Arizona State University the same year "Jake the Snake" Plummer led the Sun Devils to the Rose Bowl against the Ohio State Buckeyes. He also holds a J.D. from the University of Wyoming College of Law, was admitted in 2008 to practice law in the state of Colorado and spent a year clerking for a state district court judge.

Over more than a quarter century, he’s written on various topics for newspapers and business-to-business publications – from the Yavapai in Arizona and a controversial plan for a nuclear-waste incinerator in Idaho to nuanced issues, including FDA enforcement of the Dietary Supplement Health and Education Act of 1994 (DSHEA).

Since the late 1990s, his articles have been published in a variety of media, including but not limited to, the Cape Cod Times (in Massachusetts), Sedona Red Rock News (in Arizona), Denver Post (in Colorado), Casper Star-Tribune (in Wyoming), now-defunct Jackson Hole Guide (in Wyoming), Colorado Lawyer (published by the Colorado Bar Association) and Nutrition Business Journal.

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