May 28, 2014
NORTHBOROUGH, Mass.—Perimeter Brand Packaging announced the launch of BlenderPak, an on-the-go solution for consumers who use powder drink mix products. BlenderPak is designed to increase new usage occasions and invite more users to the powder category. BlenderPak is a patent-pending, single-serve, just-add-water package with a rigid fitment inside that acts as a gripping structure and mixing ball.
"Consumers are increasingly looking for on-the-go products. The only portable solution for many powdered products are small on-the-go powder sticks the consumer needs to add to a water bottle. But, adding powder to water is not the best mixing method. It's better to start with the powder and then add water for a well-mixed beverage. This led us to design this new breakthrough product," said Steve Callahan, president of Perimeter Brand Packaging. "BlenderPak provides powder users a way to drink a fresh, cold drink whenever and wherever they want. While ready-to-drink shakes are convenient, keeping them cold all day, while on the go, is a challenge."
The MixingMesh technology helps break up the clumps of powder and deliver a smooth beverage. The pouch is pre-filled with one serving of powder. Perimeter worked with active protein powder consumers in both the concept and final design verification phases and found that the consumers would use BlenderPak because of its convenience. BlenderPak is market ready and Perimeter will demonstrate it at Ingredient Marketplace in New York City, June 2-3.
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