Before he left, Shaw said NPA’s focus in 2014 would be:
However, Fabricant, in his role as the new executive director and CEO of NPA, reconfigured the priorities. In a letter to NPA members, he did not mention specific legislation. Instead, he said his priorities were:
Federal, state and local advocacy.
To expand membership,
To strengthen member education services,
To foster stronger member-to-member business connections,
To re-establish NPA’s position in global legislative and regulatory priorities, and
Closer member coordination and mission development.
Interestingly, Fabricant said NPA is looking into the possibility of bringing back its annual trade show, which was suspended in 2012 under Shaw. Bringing the trade show back will help NPA members tap into its network of natural product companies, Fabricant said. “We know just how important an NPA-hosted trade show was to our members, as it served as a forum for providing an opportunity to make valuable business connections. We’ve already begun to explore options for re-establishing an annual event where members can do business with one another, discuss industry issues and educate themselves on industry trends.”
NPA will embark a campaign to get more companies to join, including those in the natural foods, functional food and beverage personal care and home care, but Fabricant suggested NPA will also cast a wider net of members. “We’re also dedicated to increasing participation and engagement within our diverse community of related organizations and end users,” he said. “We plan to augment our committee structure to better meet emerging sectors’ needs.”
Fabricant also noted NPA will renew its efforts to expand its PAC to develop new relationships on Capitol Hill, especially with the impending retirement of Sen. Tom Harkin (D-IA). “We must seize the opportunity to meet new leaders and properly introduce them to our industry and our issues,” Fabricant wrote to NPA members. “And when we gain new friends, we must support them with the necessary resources for them to win.”
NPA also plans to enhance its current educational and GMP certification programs, according to Fabricant.
With any leadership change, priorities are bound to shift, and while Fabricant is keeping NPA’s focus on regulatory matters, it looks as though this outlook is broader that Shaw’s was. Fabricant is looking beyond Washington to help NPA members in business issues.
I’m sure Fabricant will give more details in his speech at Ingredient Marketplace next week. His presentation titled “There & Back Again" will take place from 9:30 to 10 a.m. at the “Trends In" stage on June 3, inside the Jacob Javits Center in New York. Register for Ingredient Marketplace here.