Trademarks provide protection of brand names and logos for companies and individuals who sell a product. Every trademark application and registration must list the goods and services that use the mark. This ensures the scope of the trademark rights is limited to the products and services with which the brand is marketed.
Many trademark applications associated with joint health products were filed in the past five years, but fewer trademarks were successfully registered. These marks include supplements, veterinary products and other products and services related to joint health. Seventy-three different entities filed applications or were granted registrations during this time, and 17 companies own two or more applications or registrations related to joint health products and services.
More than 250 original patent applications were published in the past 20 years that are directed to joint health support, including improving flexibility and reducing pain, arthritis, inflammation and autoimmune diseases.
Natural product-based inventions can be broadly categorized as formulations, extracts, methods of use and dosage forms. Formulations are the most common type of invention relating to the new non-natural combinations of naturally based components. Other inventions relate to new extracts or new methods for extracting active components that are different from the natural source. Many inventions relate to identifying new methods of use for previously known compounds. Finally, a number of inventions are directed to new dosage forms or delivery vehicles. Most patent applications are for formulations, followed by new methods of use, novel extracts and extractions, and finally, new delivery vehicles and dosage forms.
Learn more trends about joint health product intellectual property (IP), as well as ingredient research, market data and regulatory issues in INSIDER’s Joint Health Digital Magazine.
Attorney Andreas Baltatzis is a director at KramerAmado PC (krameramado.com), a boutique law firm specializing in intellectual property (IP). He represents a number of innovative nutritional supplement and nutraceutical companies that improve people’s lives every day. Baltatzis also helps companies prepare and implement IP strategies by obtaining patents and trademarks that protect their innovations and cash flow, as well as advising clients on successfully launching new products and brands.
Gideon Eckhouse is a senior associate at KramerAmado, with more than 10 years of experience in patents and trademarks. He assists innovative nutritional supplement and nutraceutical companies protect their IP throughout the world. Eckhouse counsels and implements global trademark strategies for new brand launches. Additionally, he prepares and prosecutes patent portfolios protecting new products coming to market.