Humanetics Launches 7-Keto® Consumer PR Campaign

EDEN PRAIRIE, Minn.HumaneticsCorp. developed a video news release (VNR) about the weight-loss properties ofits branded ingredient, 7-Keto®, as the cornerstone of a consumer awareness andpublic relations campaign for the compound. The VNR was simulcast to more than800 network affiliates, cable and local independent stations in the UnitedStates. A key part of the release is coverage of John Zenk, M.D., chief medicalofficer for Humanetics, presenting new research at the 2nd Annual World Obesityand Weight Loss Congress in Washington. The VNR further covers age-relatedweight gain and slowing metabolism, why diets fail, and 7-Ketos mechanism ofaction.

As we continue to strengthen the 7-Keto brand, educatingconsumers about our world-class efficacy and safety is paramount, said Scott Steil, vice president of sales and marketing. Humaneticsis committed to supporting our key marketing customers by investing in programsto drive consumer awareness and increase understanding of how 7-Keto canmaximize weight loss associated with diet and exercise.

For more information, visit www.humaneticscorp.com or Booth#3054-3056 at SupplySide West.