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Humanetics Launches 7-Keto® Consumer PR Campaign


Humanetics Launches 7-Keto® Consumer PR Campaign

EDEN PRAIRIE, Minn.Humanetics Corp. developed a video news release (VNR) about the weight-loss properties of its branded ingredient, 7-Keto®, as the cornerstone of a consumer awareness and public relations campaign for the compound. The VNR was simulcast to more than 800 network affiliates, cable and local independent stations in the United States. A key part of the release is coverage of John Zenk, M.D., chief medical officer for Humanetics, presenting new research at the 2nd Annual World Obesity and Weight Loss Congress in Washington. The VNR further covers age-related weight gain and slowing metabolism, why diets fail, and 7-Ketos mechanism of action.

As we continue to strengthen the 7-Keto brand, educating consumers about our world-class efficacy and safety is paramount, said Scott Steil, vice president of sales and marketing. Humanetics is committed to supporting our key marketing customers by investing in programs to drive consumer awareness and increase understanding of how 7-Keto can maximize weight loss associated with diet and exercise.

For more information, visit www.humaneticscorp.com or Booth #3054-3056 at SupplySide West.

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