China has always been important to the supply side of the U.S. health and nutrition industry, but smart businesses are tapping into the growing significance of the Chinese consumer base. Yet, accessing the market of 400 million people is not an easy task for U.S.-based brands who must navigate regulation and communication barriers.
The U.S. trade organization the United Natural Products Alliance (UNPA) is working to strengthen the bridge to China by creating memorandum of understanding (MOU) agreements with several Chinese organizations.
In this podcast, Loren Israelsen, president, UNPA, discusses how the U.S. and Chinese natural products industries are starting to align, with Sandy Almendarez, editor in chief, INSIDER. They cover:
- The regulatory issues that U.S. ingredient and finished brands face as they enter the Chinese market.
- The efforts to harmonize quality standards between the United States and China, so brands and consumers can trust the safety and efficacy of products.
- UNPA’s partnerships with China Nutrition Health Food Association (CNFA) and Asiaceutical Insights, and how those are helping create a deeper connection between the two markets.
Get the 4Q17 issue of Asiaceutical Insights, the first issue that includes UNPA’s Asia Report.
Listen to Israelsen and Almendarez discuss the U.S. 2018 political landscape in the Healthy Insider Podcast: 2018 U.S. Politics with Loren Israelsen.