Research abounds for health-promoting non-essential bioactives, but there are no reference values for these compounds. In this INSIDER-exclusive video filmed at CRN's Annual Symposium for the Dietary Supplement Industry, managing editor Celeste Sepessy chats with Jeffrey B. Blumberg, Ph.D., FASN, FACN, CNS, about establishing dietary reference intakes for bioactives. Blumberg is professor, Friedman School of Nutrition Science and Policy and senior scientist and director, Antioxidants Research Laboratory, Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University.