In dietary supplements, clean labels ultimately respond to consumer demand for more information, i.e., greater transparency.

February 2, 2018

10 Slides

The clean label trend has greatly impacted food and beverage development in recent years, and is increasingly prevalent in the dietary supplement category. In food and beverage categories, clean label products often feature short ingredient lists comprised of natural ingredients consumers recognize. In dietary supplements, clean labels ultimately respond to consumer demand for more information, i.e., greater transparency.

This Slide Show features information excerpted from the “Clean Label Supplements: Understanding the Next Level of Transparency for Dietary Supplements” panel discussion at SupplySide West 2017. The speakers included:

Related resources:

SupplySide West Podcast 64: Clean Label, Transparency Trends in Supplements Market

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