Slide Show: Clean Label Supplements: Understanding the Next Level of Transparency for Dietary Supplements

In dietary supplements, clean labels ultimately respond to consumer demand for more information, i.e., greater transparency.  

The clean label trend has greatly impacted food and beverage development in recent years, and is increasingly prevalent in the dietary supplement category. In food and beverage categories, clean label products often feature short ingredient lists comprised of natural ingredients consumers recognize. In dietary supplements, clean labels ultimately respond to consumer demand for more information, i.e., greater transparency.

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