Consumer awareness about genetically modified organisms (GMOs) continues to grow as advocates rally for the removal of GMO ingredients from food and beverage products, or at the very least, GMO labeling mandates. However, strong opposition from the food industry has led to the defeat of two ballot initiatives in support of mandatory GMO labelingCalifornia's Proposition 37 in 2012 and Washington's initiative 522 in 2013.
Increasingly, consumers are tuning into the national debate, and some are taking action. Recently, General Mills removed all GMO ingredients from its original Cheerios cereal, after receiving intense consumer and activist pressure on the matter. And last year, Whole Foods Market pledged to require all products in its Canadian and U.S. stores to include labels specifying whether the food contains GMOs by 2018.