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Infographic: Recognizable Ingredients Resonate With Consumers

Article-Infographic: Recognizable Ingredients Resonate With Consumers

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<p>International research revealed consumers are willing to pay more for products containing ingredients they recognize.</p>

A 2016 survey commissioned by PR agency Ingredient Communications examined consumer willingness to pay higher retail prices for finished products containing recognized and trusted ingredients. The results suggested a significant opportunity exists to harness the potential of co-branding between food and beverage manufacturers and their ingredients suppliers.

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