WASHINGTONThe Institute of Food Technologists (IFT) Global Food Traceability Center (GFTC) received a grant from the Gordon and Betty Moore Foundation to conduct research into the impacts of traceability on consumer attitudes and business performance in the seafood industry.
The projects mission is to strengthen the performance and proficiency of the seafood industry by providing knowledge about the impact of traceability on reduction of waste, enhancement of consumer trust, and increase of business efficiencies. The project also will deliver a software application that can be used by stakeholders seeking to better understand their return on investments in traceability solutions.
We are truly excited to receive this important and timely grant from the Moore Foundation. This project fits perfectly with the Centers vision to become the global resource and authoritative voice on food traceability," said William Fisher, IFT vice president of Science & Policy Initiatives and executive director of the Global Food Traceability Center. Consumers around the world are much more knowledgeable and demanding about the food they purchase. Consumers are seeking transparency about the food they eat including labeling, sustainable practices and information about from where their seafood comes."