Synthesizing life at the genetic level has reached new heights, where companies can send DNA sequences to a third party to create organisms from scratch. These organisms can then be fermented and duplicated, and added to products, such as supplements, fragrances and flavors. And, according to Jim Thomas, program director, Etc. Group, companies are using this technology and labeling their products as natural, even though these ingredients were not made in nature.

Sandy Almendarez, VP of Content

June 13, 2017

Synthesizing life at the genetic level has reached new heights, where companies can send DNA sequences to a third party to create organisms from scratch. These organisms can then be fermented and duplicated, and added to products, such as supplements, fragrances and flavors. And, according to Jim Thomas, program director, Etc. Group, companies are using this technology and labeling their products as natural, even though these ingredients were not made in nature.

In this podcast, Thomas and Sandy Almendarez, editor in chief of INSIDER, discuss synthetic biology, a.k.a., GMOs 2.0, as it applies to the supplement industry. They cover:

  • How synthetic biology works, and why it’s easier than ever before to obtain synthetic DNA.

  • Why, according to Thomas, companies who use this technology feel justified in using ‘natural’ on their labels.

  • The implications this technology could have on farmers and ecosystem in the natural product supply chain.

Check out the GMOs 2.0 Ingredients Database (Beta Version) at database.synbiowatch.org.

This podcast was recorded in Santa Fe, New Mexico, as part of the annual United Natural Products Alliance (UNPA) member retreat. Hear Almendarez’s wrap up of the event in the Healthy INSIDER Podcast 74: Supplement Ruminations in Santa Fe. And hear a podcast with UNPA member retreat speaker Peter Reinecke, principal, Reinecke Strategy Solutions in the Healthy INSIDER Podcast 80: Expectations in the New U.S. Political Climate.

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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