HARLEYSVILLE, Pa.Colorcon Inc.’s Opadry® NutraPure™ certified organic coating received verification from the Non-GMO Project, helping the company advance toward its goal to provide clean label ingredients for nutritional coating formulas.
Opadry NutraPure is produced in compliance with the Non-GMO Project standard, which means Colorcon follows best practices for GMO (genetically modified organism) avoidance, including segregation and traceability to prevent contamination.
According to the 2013 Market LOHAS Mambo Track Health and Natural Shopper Annual Study, 76 percent of natural food shoppers are seeking non-GMO products, and Non-GMO Project verified products now represent more than $8 billion in annual sales.
“As awareness of food ingredient labeling has increased, consumers are searching the retail shelves looking for non-GMO labeled products," said Colorcon’s senior business manager, naturals and food, Lou Palermo. “As a result, we have experienced an increased interest from manufacturers to use more clean label ingredients for coatings, and to meet this market need, we chose for our product to become Non-GMO Project verified."
Colorcon also worked with Quality Assurance International to earn USDA Organic certification for Opadry NutraPure.