Interest in digestive health continues to climb, with various products serving the market from probiotics and prebiotics to enzymes and fiber. Aging, unhealthy eating habits and stress contribute to gastrointestinal problems that can make life miserable for consumers, highlighting the necessity for affordable and effective digestive remedies.
With that said, it’s no surprise consumers are increasingly interested in probiotics, those friendly bacteria that inhabit our gastrointestinal track where they confer myriad health benefits. While supporting gut health is the No. 1 reason people consume probiotics, emerging research suggests a far broader range of health benefits beyond the belly.
Has your company launched a new product in the categories of digestive health or probiotics that will impress our SupplySide editors? If so, we invite you to enter the 7th Annual SupplySide CPG Editor's Choice Awards that recognize innovative finished products launched to the U.S. consumer market between July 2017 and August 2018 in 30 categories across the supplement and food and beverage markets.
Products must be submitted by CPG brands or their representatives, not by ingredient or component suppliers. The submission deadline is Wednesday, Aug. 22, 2018.
Winners are selected by the editors based on market innovation, consumer need, scientific substantiation, integrity and the “cool” factor. Finalists will be showcased through the SupplySide Health & Nutrition Network brands, and winners announced live at SupplySide West in Las Vegas, Nov. 6-10, 2018.
For more than 20 years, SupplySide has helped those in the food, beverage, dietary supplement, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product.
Good luck with your submissions! We look forward to reviewing your cool and innovative products, and seeing you at SupplySide West.