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Personalized Nutrition

Personalized Nutrition

From questionnaires and analyses of individual lifestyle factors and goals, to testing DNA, saliva, blood and more, personalized nutrition is incorporating a variety of strategies to formulate products that appeal to an individual consumer’s perceived preferences and health needs. In recent years, personalized nutrition has become more than a trend—it’s a movement. A perfect storm of technology, information accessibility, and increasing consumer interest in nutrition and wellness has led to an emerging category of healthy products and services focused on customization and, in most cases, convenience. Whether delivering a tailor-made mix of supplements or foods to a consumer’s door, or 3-D printing each patron’s unique dinner order at a restaurant, the possibilities are endless.

Takeaways for Your Business

• Questionnaires are the most common method for personalizing supplements.
• Most innovation within the personalized nutrition segment focuses on genetic testing.
• Weight management could be the next trend for genetic testing and personalized nutrition.

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Interested in learning more? Join us at SupplySide West, November 6-10, 2018 at Mandalay Bay, Las Vegas, NV.

Related workshop: Personalized Nutrition: Leveraging Technology and Big Data to Provide Actionable Insight and Effective Solutions

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