Personalized Nutrition

Personalized Nutrition

From questionnaires and analyses of individual lifestyle factors and goals, to testing DNA, saliva, blood and more, personalized nutrition is incorporating a variety of strategies to formulate products that appeal to an individual consumer’s perceived preferences and health needs. In recent years, personalized nutrition has become more than a trend—it’s a movement. A perfect storm of technology, information accessibility, and increasing consumer interest in nutrition and wellness has led to an emerging category of healthy products and services focused on customization and, in most cases, convenience. Whether delivering a tailor-made mix of supplements or foods to a consumer’s door, or 3-D printing each patron’s unique dinner order at a restaurant, the possibilities are endless.

Table of Contents

Viewpoint
by Sandy Almendarez

Personalized Nutrition: Current Happenings and Future Trends
by Rachel Adams

Intellectual Property Trends in Personalized Nutrition
by Andreas Baltatzis and Gideon Eckhouse

Unlocking the Promise of Personalized Nutrition
by Fredric Abramson, Ph.D.

The Next Battleground for Big Food and Big Grocery
by Pinar Hosafci

Personalized Nutrition in the Omega-3 Category
by Andreas Berg Storsve

Personalized Nutrition Transforming Health and the Health Care System
by Karen Howard

Takeaways for Your Business

• Questionnaires are the most common method for personalizing supplements.
• Most innovation within the personalized nutrition segment focuses on genetic testing.
• Weight management could be the next trend for genetic testing and personalized nutrition.

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