The growth of the digestive health category has been a nutrition industry success story. Ingredients with digestive health benefits now command very high levels of consumer awareness, and this is particularly true of probiotics.
This report explores the rise of the digestive health category, the factors driving interest and their impact on demand. It also takes a deeper look at consumers’ behavior, asking what they expect from digestive health products and how needs vary between geographical markets. Throughout, we draw on Kerry’s own consumer research in this area, as well as other market data.
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