Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What's in Your Cereal Bowl? The Protein Makeover

What's in Your Cereal Bowl? The Protein Makeover
Due to on-the-go lifestyles and the current push for protein-rich foods and beverages, hot and cold cereals are getting a bit of a makeover. Protein—named one of the functional food trends to shape the industry in 2015—is the new breakfast black. And now, breakfast cereals come in more than just a bowl, as nutrition and cereal/granola bars have achieved broad appeal in what has become a nation of snackers. Takeaways include: *The market for protein-enhanced foods is widening into breakfast foods—from hot and cold cereals to snack bars *How different proteins can be utilized in cereal-based products *The skinny on protein and breakfast, and how the two are merging in the bowl (and in the snack bar)

Table of Contents

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.