What's in Your Cereal Bowl? The Protein Makeover

What's in Your Cereal Bowl? The Protein Makeover

Due to on-the-go lifestyles and the current push for protein-rich foods and beverages, hot and cold cereals are getting a bit of a makeover. Protein—named one of the functional food trends to shape the industry in 2015—is the new breakfast black. And now, breakfast cereals come in more than just a bowl, as nutrition and cereal/granola bars have achieved broad appeal in what has become a nation of snackers. Takeaways include: *The market for protein-enhanced foods is widening into breakfast foods—from hot and cold cereals to snack bars *How different proteins can be utilized in cereal-based products *The skinny on protein and breakfast, and how the two are merging in the bowl (and in the snack bar)

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