The business opportunity for cannabis is growing like a weed. Thanks in no small part to the 2018 Farm Bill (and the 2014 one before that), the dominoes are falling to bring nature’s mighty hemp plant to widespread acceptance.
Strong consumer interest has created opportunities for retailers. Investors are pouring money into the space, from farms and processing facilities to food and beverage concerns. The nascent market, as ever, is ahead of the science, as well as the regulators.
Here are 10 items along the value chain that can build a responsible hemp market.
- Seed genetics
- Farming the new commodity crop
- Extraction expertise
- Save the terps!
- Testing at every step along the value chain
- Can you say endocannabidiome?
- Accessing the financial system
- Hemp as a superfood
- Step up to organic
- Identifying safe and effective products
For the full article, be sure to check out “10 steps the hemp CBD industry must take to succeed” by Todd Runestad in the Sourcing CBD digital magazine.