Dietary supplements play an important role for more than 57% of Americans on a regular monthly basis, but their use is not yet widely accepted by healthcare providers and payers as an important part of the system supporting a healthier lifestyle.
Pandemic-driven buying has led to a surge in supplements that support immune system health, and formulators are taking key ingredients like elderberry, zinc, and vitamins C and D and discovering new ways to deliver them.
Health Equity & Advocacy Project (HEAP) just launched, its mission to educate and inspire Blacks and other melanin-challenged populations to get their vitamin D levels up to healthy. Their lives may depend on it.
Consumers during COVID have propelled the immune health segment to the top as they seek out solutions that include elderberry, zinc, and vitamins C and D, and formulators are delivering with new innovations in delivery format and combinations...