Baby Boomers look to omega-3s, magnesium, calcium, CBD and more to help them improve health as they age.

Adequate intake of protein helps reduce muscle wasting as consumers age, and research shows that the RDA for protein may be too low for this population.

The key to producing quality women’s health supplements is knowing what benefits they seek.

A host of research firms predict growth in the prenatal and postnatal supplement market, indicating growing interest in supplementation among new and expecting moms.

Though medical interventions for cognitive decline remain elusive, consumers have options to manage or prevent issues related to cognitive decline, science-backed natural ingredients included.

As the consumer base for eye health supplements increases, so too does the stable of ingredients being utilized.

Menopause can span numerous years and possible effects; ingredients such as botanicals, vitamins and probiotics may offer support.

Baby Boomers look to omega-3s, magnesium, calcium, CBD and more to help them improve health as they age.

Supplements to support healthy aging encompass a variety of health needs affected by age, including cognitive, bone and joint health, and to support active lifestyles.

Formulators and brands must think rethink how they approach multivitamins in today’s market.