Video: Market Trends in Superfruits

INSIDER discusses recent trends in the superfruits and berries segment with Ewa Hudson, Euromonitor International.

From cranberry to mangosteen, "Consumers love superfruits," according to Ewa Hudson, Euromonitor International.

At SupplySide West 2013, INSIDER sat down with Hudson, the firm's global head of health and wellness research, to discuss the segment's growth in recent year. In this video, Hudson explores product formats, ingredients and health claims driving the growing market.

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