The health and wellness arena is evolving at a rapid rate, and today’s generations are challenging the status quo. When it comes to exploring solutions that cultivate a holistic approach to well-being, consumers are going beyond the traditional suite of options, instead seeking clean-label products as well as those that deliver functional benefit claims with great taste.
One out of two global consumers report that they make proactive health and wellness choices on a regular basis with the top two reasons being: to live a longer and healthier life, and to take a more preventive lifestyle approach. Moreover, 79% of people around the world now recognize that their mental health is as important as their physical; a collective realization that’s now driving a rapidly growing demand for functional, multipurpose foods and beverages.
A broad range of functional benefit claims can influence consumer choice, from short-term impacts such as hydration and energy boosting, to longer-term factors such as anti-aging and beauty-enhancing properties. Ingredients that can deliver “better-for-you” properties while simultaneously adding to and/or intensifying a product's flavor are in growing demand, as they can offer consumers easy and flavorsome solutions to their all-encompassing needs.
And as the marketplace appeals for more robust product offerings, it’s imperative that we – the creators, manufacturers, suppliers – not only listen, but also remain agile in our processes in order to deliver. In an environment that requires us to operate in a complex landscape of mass data and influencers, trust, robust science, convenience and reliability are at the forefront of our decision-making.
At IFF Health, we’re catapulting conventional Food and Beverage practices into the stratosphere and paving a new path toward product creation. From concept to launch, our unique end-to-end, in-house process coupled with some of the world’s leading experts enable us to bring our partners’ visions to life! How do we do it?
Probiotics and Natural Botanical Extracts: The broadest portfolio of probiotic strains and other functional ingredients combined with global applications expertise
Convenience: Our powdered beverage sachets are a consumer-centric and engaging delivery format
Ignite the sensory experience: Customized natural flavors are abundant from the moment the package is opened
Pleasing to the eye: Customized, natural colors deliver an appealing presentation and experience
Product integrity: High-quality hydrocolloids maintain product goodness
Support your clean label messaging: Flavors derived from natural sources
Compelling messaging: Appeals to latest consumer trends with scientifically backed, innovative ingredients
Last, but certainly not least, at IFF Health, sustainability is top of mind. As part of our global community, we’re working to mitigate the effects of climate change. In 2017, IFF signed the “We Are Still In” declaration of support for the Paris agreement and climate action, and were among the first companies to sign the U.N.’s “Business Ambition for 1.5°C: Our Only Future” pledge, a communications and advocacy campaign to limit global temperature rise to 1.5 degrees Celsius through more aggressive science-based targets for emissions reduction.
As a company with a large footprint, we must be mindful of the impact that our offices, labs and manufacturing sites have on the environment. To manage greenhouse gas emissions and operating costs associated with the combustion of fossil fuels, we employ an energy management strategy grounded in data with a focus on using renewable energy.
And in 2021, we completed more than 15 projects focused on reducing water withdrawal, with an expected savings of more than 120,000 cubic meters per year, contributing to a 5.5% year-over-year absolute water reduction for legacy IFF.
If our compelling science, unparalleled blends, and unwavering commitment to partnership and planet pique your interest, let’s connect! Please reach out to us HERE, and we look forward to learning more about your initiatives.