Slide Show: Raising the Bar

Bars have come a long way since the early 1980s when they were a go-to energy source for runners. Today, bars have exploded beyond the sports arena to include breakfast bars, energy and nutrition bars, fruit bars, granola/muesli bars and other snack bars appealing to a wide range of consumers. But as the global bar category evolves, so too have consumers’ expectations for convenient, portable products that deliver taste and functionality.

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