Slide Show: Colors Survival Guide

The color of a food or beverage plays a large role in the success of a product—not only does it make a product more attractive, but it can affect how consumers perceive its taste and their purchasing decision. Bottom line: Getting color right is crucial, and carotenoid-based colors can go a long way to making that happen.

The color of a food or beverage plays a large role in the success of a product—not only does it make a product more attractive, but it can affect how consumers perceive its taste and their purchasing decision. Bottom line: Getting color right is crucial, and carotenoid-based colors can go a long way to making that happen.

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