Salt of the Earth Ltd., Israel, has appointed A&B Ingredients Inc., as its exclusive distributor of Mediterranean Umami for the US and Canadian markets. This is the second distribution agreement signed in 2017 as Salt of the Earth builds the global sales infrastructure for its all-natural and clean-label ingredient for reducing salt intake in processed foods.
Mediterranean Umami is an all-natural ingredient designed for clean label sodium reduction and enhancing a great umami flavor profile. Based upon a proprietary blend of vegetable extracts and sea-salt, it allows for significantly reduced sodium – up to 45% in various food products. With Mediterranean Umami food manufacturers can eliminate use of MSG and yeast extracts. Being on-trend and highly effective, it was recently awarded an IFT17 Food Expo Innovation Award at this year’s Institute of Food Technologists annual meeting.
"We are excited to partner with A&B Ingredients for the US and Canadian markets,” says Dovik Tal, CEO for Salt of the Earth. “There is a strong demand for sodium reduction and natural products in these large and dynamic markets, with increasing regulation from both the FDA and Health Canada to support sodium reduction. A&B Ingredients has a unique focus on clean-label solutions combined with strong technical support and competence, making them a natural choice for this partnership. We hope to offer Mediterranean Umami to new clients that seek natural sodium reduction solutions and flavor enhancement.”
“Mediterranean Umami is a groundbreaking ingredient delivering an incredible umami flavor profile while being all-natural and clean-label, allowing food companies to develop tastier and healthier products,” notes Gil Bakal, CEO for A&B Ingredients. “It is a perfect fit for our product portfolio and market focus. We are looking forward to working with the team at Salt of the Earth to bring this product to the market.”
About A&B Ingredients
Founded in 1990, A&B Ingredients is a leading developer, marketer and distributor of high quality natural food ingredients. Among the products offered are pea proteins, antioxidants, antimicrobials and natural and artificial flavors. Based on a tradition of research and development, A&B’s focus is to discover unique flavors and ingredients that enable its customers to create value-added products. The company is committed to working, as a partner, to develop prototypes of new beverages and improved food products. A&B maintains full applications labs, pilot plant facilities with consumer testing capabilities, and provides technical sales and marketing, importing, distribution and applications development/technical services.
About Salt of the Earth
With innovation and quality as its driving principles, Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922. Salt of the Earth’s customers span more than 30 countries on 5 continents. The company controls and tracks sustainable salt resources and works to promote balanced salt consumption through innovative sodium reduction solutions.