Today's consumers take a plant-forward approach to active nutrition, with a specific interest in natural formulations that lead to improved performance and long-term health and wellbeing. Nitric oxide (NO) is a vasodilator that signals the muscles within the lining of the blood vessels to relax and widen, increasing blood flow and delivering oxygen and nutrients to the muscles. Demand for NO boosters is on the rise, but many are synthetic, high serving size, or pose potential toxicity concerns. S7® is a plant-based breakthrough clinically shown at only 50mg to trigger our body’s own NO production system, increasing NO the way nature intended.