When it comes to immunity, consumers are looking beyond antioxidant mainstays like vitamin C to understand the pivotal role that gut health can play in their overall wellness. According to Nutrition Business Journal's 2019 Supplement Business Report, sales of probiotics and prebiotics are growing every year.
This interest in immune system function, combined with increased understanding of the role of a healthy gut microbiome for supporting immune health, indicates that now, more than ever, probiotics and prebiotics are poised for category growth.
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