No two animal nutrition products are the same. In fact, even with similar formulations, the decisions made along the supply chain would vastly separate finished goods. From ingredient selection and procurement to the use of premixes and palatants, formulation involves complex decisions further complicated by factors such as cost, quality, research and regulation. A successful formulation delivers the right mix of nutritional value, product integrity and science-based innovation. Takeaways include: *The current regulatory process often hinders the ability to formulate novel products. *If not skillfully crafted, premixes can significantly jeopardize a final products integrity. *Dry foods use palatants more frequently and at higher inclusion rates than wet foods.