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Take a look at ingredients and product trends brands can target to help guide new product development and formulation for boosting brain performance.
Cassie Smith
August 18, 2022
Boosting brain performance has become a popular health “hack.” The focus of this session will be on ingredients and product trends brands can target to help guide new product development and formulation targeting gamers, workers, athletes and other groups of consumers looking for sharper tools in their cognitive shed.
Agenda:
1pm-1:05pm - Introduction by Cassie
1:05-1:20 - Douglas Kalman: “What are nootropics?”
1:20-1:35 - Shawn Wells: “Personal experience with nootropics”
1:35-1:50 - Charlotte Traas: “What do brands/formulators/R&D need to know?”
1:50-2:00 - All Speakers + Q&A
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