The color of a food or beverage plays a huge role in the success of a product because color not only makes a product more attractive, but it can affect how consumers perceive its taste. The global market for food colors is projected to reach $2.3 billion by 2019, representing a compound annual growth rate (CAGR) of 4.6 percent over that time period, according to the MarketsandMarkets report, “Food Colors Market by Type, Application & Geography—Global Trends & Forecast to 2019.”