NORTHFIELD, Ill.In response to mounting consumer demand for clean labeling, Kraft Foods is removing artificial preservatives from its Kraft Singles full-fat American and White American varieties of individually wrapped cheese slices. The company debuted its new Kraft Singles with No Artificial Preservatives that replaces sorbic acid with the natural preservative natamycin.
"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," said Brian Gelb, senior associate brand manager, Kraft Foods. "Kraft is excited to deliver the same great tasting American cheese it always has with KRAFT Singlesalways made with real cheese, milk and no artificial flavorsand now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it."
In October 2013, Kraft announced plans to remove artificial yellow dyes from at least three of its kid-friendly Macaroni & Cheese products in the United States and Canada. Kraft's decision was prompted by the public's response to a Change.org petition led by food advocate and writer Vani Hari. More than 348,0000 health advocates, consumers and families rallied behind Hari to show support of the petition. According to the company, it has no plans to remove artificial dyes from its "original flavor" elbow-shaped Macaroni & Cheese.