Still grappling with the effects of the pandemic, the sports nutrition market has been turned upside down. Like the exponential growth of e-commerce, we can feel the acceleration and evolution of the sports nutrition market to be more encompassing of overall health and wellness in changing consumer behaviors. With the rise of endurance activities, hiking, and walking, many manufacturers are looking for ways to modernize their legacy sports nutrition positioning into more lifestyle messaging.
One molecule that can transcend the sports nutrition and the active nutrition category is Nitric Oxide. A naturally occurring molecule, Nitric Oxide has shown benefits for cardiovascular health, antioxidant health, inflammation response, exercise performance, muscle growth, and reduction in muscle fatigue.
Attend this webinar to learn how VELOX® Patented Performance Blend, the only made in USA L-Arginine & L-Citrulline blend, is clinically researched to increase blood arginine levels (precursor to Nitric Oxide), blood flow, and Nitric Oxide levels faster than either amino acids alone.
Boost your performance nutrition knowledge! Key takeaways include:
- The rise of the health & wellness sector and how Nitric Oxide can help sports nutrition brands evolve
- Supplementing with VELOX® and meeting the needs of today’s consumers
- Formulation advantages, product concepts, and how Kyowa Hakko can help innovate your next product launch
Francine Schoenwetter, Content Marketing Director, Informa Health & Nutrition
Danielle Citrolo, PharmD, Vice President of Scientific and Regulatory Affairs, Kyowa Hakko U.S.A., Inc.
Dr. Citrolo is a registered pharmacist and she provides scientific and regulatory support to Kyowa Hakko's customers in the US, Canada and Latin America. She holds degrees in biochemistry and chemistry from North Carolina State University and a Doctor of Pharmacy from Albany College of Pharmacy, NY.
Joey Savage, Chief Scientific Officer, Zero Day Nutrition and formulator for Glaxon
Joey Savage is the CSO at Zero Day Nutrition Company and formulator for Glaxon. Previously, Mr. Savage served as CEO of Limited Labs, a nootropic startup that also won SupplySide West Editor's Choice Award for Best Sports Nutrition Food/Beverage for their RTD ketone salts beverage Ketone.io. During his tenure at Nutrabolt Life Sciences, Mr. Savage was the recipient of two Best Product innovations for GNC, in 2010 and in 2012, and is the original formulator of the best selling preworkout C4. He hosts an educational online video series called SupplementLab on Instagram and YouTube, featuring products made by Glaxon, but specializes in featuring individual ingredient mechanisms of action and the synergistic interplays in complex multi-ingredient formulations.