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Ingredient Idol @ SSW22—brain category finals!

The thinking person's guide to the best-in-class cognition supplement ingredients.

Fun with a purpose: The Ingredient Idol contest at SupplySide West 2022 featured three companies whose ingredients rose to the top of the podium of compounds finished-product brand formulators, marketers and ingredient buyers want to know about. Watch this insightful, fast-paced show featuring Idol judges Ola Lessard, CMO-for-hire, Diana Morgan from Nutrabolt and What's Up With Supps, and Petra Erlandson from Alkemist Labs. The three finalists for your edification and overall viewing pleasure:

  • Memophenol Gamers from Activ'Inside
  • KSM-66 Ashwagandha from Ixoreal Biomed
  • ETAS from Maypro
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