How do food and nutritional supplement companies target consumers who wish to age well? “Healthy aging” is a multi-faceted concept not limited to one's medicine and vitamin cabinet. A balanced diet, regular exercise and financial viability are among the many factors that can influence healthy aging.
During the “Healthy Aging: Lifelong Wellness” Workshop at SupplySide West 2018 in Las Vegas, the four speakers below explored myriad concepts related to healthy aging.
Steve French, managing partner, Natural Marketing Institute (NMI);
Tracy Landau, owner and CEO, Marketplace;
Sara Levi, market research manager, New Hope Network; and
Eric Pierce, vice president, NEXT Data & Insights, New Hope Network.
This slide show is excerpted from presentations by French and Landau.