Simply put: Today’s consumers want food, simply. Shoppers are choosing products with fewer ingredients, products with fewer artificial ingredients, and products that are closer to the fresh foods they know. People didn’t come out of the recession penny-pinchers, but they did come out demanding more value from every product.
Correspondingly, more and more restaurants and food formulators are asking for artisan oils—those that carry the premium expeller pressed, cold pressed or virgin label. People associate these attributes with quality, and, with more discretionary income in their pockets, they aren’t afraid to indulge in good value from trustworthy companies that bring passion into crafting their finished products. Learn about the methods and the market for expeller pressed oils in this white paper.
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