Given current events, it's likely that there has been no greater focus on immune health amongst consumers than right now. The market opportunity in this space is staggering, with immunity supplements showing an explosive 72.3% growth in 2020. From elderberry to vitamin D, clinically-proven immune health ingredients are poised to continue their strong presence as consumers keep the effects of the pandemic fresh in their minds among new and healthier habits as the world begins to reopen.
Many are taking a holistic approach to immune health as new ingredients come to the forefront of the supplement world. Formulators are looking to natural and botanical sources as well, such as Ayurvedic ingredients that have existed in traditional medicinal practices for thousands of years, and now have clinical scientific backing to support their immunity claims. Additionally, the strong support for the idea that a healthy gut and microbiome is essential for a healthy immune system has led to a growth in pre-, pro-, and postbiotic supplement sales.
With a range of ingredients available in a booming market, it's important to thoroughly understand the options available when formulating supplements for immune health. Download the latest product development guide to learn about the immunity supplement market and discover some of the top ingredients available to formulators today.
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