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Clinical Trials

Consumers, regulators and media demand substantiation for claims made about natural products, and increasingly, they are looking for clinical trial research. This INSIDER Immersion Center covers all aspects of clinical trials that brand owners need to understand, such as best practices in conducting them and how to best market their results to consumers. Plus, we report on the current state of clinical trials in the industry, including the latest requirements from governing bodies and how brands are using clinical trials in their businesses.