Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner. This podcast was recorded at Natural Products Expo West 2019 in Anaheim, California.
Perkins and Adams discuss:
- The need for natural and safe household cleaners;
- The process of innovation supporting Counter Culture products; and
- Ensuring efficacy of a probiotic-based cleaner.
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