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Product innovation for microbiome support – podcast

Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner.

Rachel Adams, managing editor, and Michelle Perkins, founder of Counter Culture, discuss the process of innovation that led to Counter Culture’s all-purpose probiotic household cleaner. This podcast was recorded at Natural Products Expo West 2019 in Anaheim, California.

Perkins and Adams discuss:

  • The need for natural and safe household cleaners;
  • The process of innovation supporting Counter Culture products; and
  • Ensuring efficacy of a probiotic-based cleaner.

Links and resources:

NEXTY Award winners for Natural Products Expo West 2019

Got feedback? Email Rachel at rachel.adams.us@informa.com, or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

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