Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Creating nutrition products for Generation Z – infographic

Generation Z (those 20 years old and younger) want their nutrition products to be transparent, fun, nutrient-dense and snackable.

With a quarter of the population, health and nutrition brands need to consider what Generation Z’s desires and influence will have on the future of product development. These teenagers are sophisticated about healthy products and love to snack, so smart brands will cater to the youth in a transparent way.

Check out this infographic to learn more about the up-and-coming healthy product shoppers.

This infographic was adapted from a presentation given by Shelley Balanko, Ph.D., senior vice president, Hartman Group during the SupplySide West 2018 workshop “Generational Marketing to the Health-Conscious Masses.”

Learn more about Generation Z from Balanko:

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.