Ashwagandha Advantage

Video: Developing Efficacious & Delicious Functional Products

Paul Frantellizzi, CEO of Good Superfoods, shares his experiences developing and launching efficacious products with KSM-66 Ashwagandha.

Consumers who take ashwagandha can really feel the benefits, and are seeking new ways to add this adaptogen into their personal nutrition portfolio. In this video, Paul Frantellizzi, the founder and CEO of Good Superfoods, discusses his own personal journey with ashwagandha, as well as how his team has worked to deliver efficacious doses of the ingredient as well as a great flavor experience.

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