Sherbrooke Investment to Boost Tortilla Chip Brand

April 9, 2007

1 Min Read
Sherbrooke Investment to Boost Tortilla Chip Brand

NEWTOWN, Mass.—Sherbrooke Capital Partners LLC, a venture capital fund focused on the health and wellness industry, committed a non-quantified investment in FoodShouldTasteGood™ Inc. (FTSG), maker of flavored tortilla chip snacks. FSTG achieves its four main flavors—Multigrain, Jalapeño, Chocolate, and Olive—by mixing the flavor ingredients inside the chip, as opposed to powdering the chip with flavor.

“This investment from Sherbrooke provides FoodShouldTasteGood with the capital and the expertise needed to build a premier brand in the tortilla chip space,” said Pete Lescoe, chief executive officer (CEO) and founder of FSTG (www.foodshouldtastegood.com).

“I look forward to working with the Sherbrooke team to grow the company.” Under terms of the investment, Cory Comstock, former chief executive officer (CEO) of Oregon Chai and now a general partner of Sherbrooke Capital, will join FSTG’s board of directors and will work closely with Lescoe to execute on the company’s growth strategy. He said: “We are very excited about our investment in FoodShouldTasteGood, and I look forward to working with the company. [Lescoe] has developed a great brand and has built a solid base of distribution.

FoodShouldTasteGood has a huge opportunity in front of it; executing on the company’s growth strategy will be very rewarding for all of us.” Lescoe called Comstock’s commitment to the company invaluable, adding he is looking to replicate his success at Oregon Chai in his new role with FSTG.

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