One year ago, the Ashwagandha Advantage program came into being, offering a range of insights around the power of ashwagandha. Sponsored by Ixoreal Biomed, the makers of KSM-66, the site is designed to support the learning journey around this powerful Ayurvedic botanical, and connects to in-person opportunities to dive deeper.
At Expo West in March, for example, market-leading manufacturers and retailers took time out to attend the hosted session “Addressing Consumers’ Top Needs With Ashwagandha.” Speakers included Chris Kilham—the Medicine Hunter, Gene Bruno from the Huntington College of Health Sciences, Dr. Anand Bodapati from the University of California Los Angeles, Paul Frantellizzi from Good Superfoods, and Palo Hawken of REBBL. Kilham and Bruno shared insights about the historical uses and current clinical investigations around ashwagandha, showcasing the research that has been done on KSM-66. Frantellizzi and Hawken, meanwhile, offered insights from their own formulation and marketing experiences with KSM-66, sharing their go-to-market strategies and supply chain tips.
Coming up at SupplySide East, attendees can connect in with Bodapati and Kilham, who will be available April 10 and 11 to discuss key issues including supply chain considerations, the historical applications of ashwagandha, and how to choose a supportive supply chain partner. KSM-66 Ashwagandha is exhibiting at booth #E101, directly inside the doors to the Expo Hall. You can learn more or request a meeting directly at https://east.supplysideshow.com/en/exhibitor-list.html.