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CBD in functional foods – digital magazine

CBD in functional foods – digital magazine

The future of CBD is bright, though federal regulations that restrict incorporating the ingredient into food and beverage products could curtail its growth potential. And because FDA has not set guidelines that hold CBD suppliers accountable for quality and backing up claims, new entrants must be vigilant of the raft of regulations that vary from state to state.

Takeaways for your business:

• Opportunity is there for companies to invest in and promote research about CBD and its efficacy.
• Recent consumer research shows extremely high awareness of CBD and its potential benefits.
• Certification providers are here to help CBD/hemp brands promote transparency and quality control.

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