The heart and bone health benefits of vitamin K2 have been widely explored—but have yet to resonate with consumers. In this INSIDER exclusive video, Tracy Landau, president, partner and chief marketing officer of MarketPlace, discusses the emerging market for vitamin K2 and how companies can break into the category. We’ll continue the conversation at SupplySide West in Las Vegas, at a special workshop, “Understandings and Market Opportunities Around Vitamin K2,” Saturday, Oct. 8. Additional topics will include:
The current state of scientific research and new areas of R&D;
Educating consumers and health practitioners around the importance of vitamin K2; and
Consumer understandings and the potential public health impact of vitamin K2.