Video: Defining Whole Grain

Consumers are well aware that whole grains are healthier than refined grains, but they may not know what “whole grain” really means. It’s difficult to inform them on the definition because there is legal or agreed-upon description. The Health Grain Forum, a European Organization, aims to standardize the definition of whole grain to help manufacturers and consumers choose better ingredients and products to improve health.  In this INSIDER video, Chris Seal, professor, food and human nutrition, Newcastle University, explains the importance of wholes and the necessity for a legal definition. Get the latest on international health and nutrition markets from Vitafoods Insights, a premium content destination that delivers the best content from Vitafoods to a global audience.

Consumers are well aware that whole grains are healthier than refined grains, but they may not know what “whole grain” really means. It’s difficult to inform them on the definition because there is legal or agreed-upon description.

The Health Grain Forum, a European Organization, aims to standardize the definition of whole grain to help manufacturers and consumers choose better ingredients and products to improve health.  In this INSIDER video, Chris Seal, professor, food and human nutrition, Newcastle University, explains the importance of wholes and the necessity for a legal definition.

Get the latest on international health and nutrition markets from Vitafoods Insights, a premium content destination that delivers the best content from Vitafoods to a global audience.

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