The heart health ingredient market is big—US$1.1 billion in the United States and $2 billion worldwide—but there is still room for growth, given the aging population and the high incidence rate of heart issues in high-income countries. In this podcast, Christopher Shanahan, global director of Frost & Sullivan’s visionary science research practice, discusses the market and opportunity for heart health with Sandy Almendarez, editor in chief, INSIDER. They cover:
- The top heart health ingredients, including omega-3s, fiber, B vitamins and more
- The ingredients that are bestselling in supplements, and those that are bestselling in functional foods/beverages
- How brands willing to invest in ingredients that benefit the heart, but haven’t traditionally been marketed that way, can see the biggest reward
Shanahan is covering the heart health market and opportunities in the SupplySide West Workshop, “Nutrition for Heart Health” on Friday, September 29 at 8:30 to 11:30 a.m. in Las Vegas. This session is underwritten by Nicolas Hall and Companies, Japan Bio Sciences Lab and Natec.