Straight to the Heart: Formulating Bars for Heart Health

The snack bar market is growing rapidly, but one area that still has bandwidth is around bars for heart health. Given the position of heart health as a leading health issue in the United States, product developers and marketers have the opportunity to develop new bars that can deliver nutritional ingredients with research supporting their benefits for heart health. Takeaways include: *Developing a bar that can carry a heart-health claim involves close review of ingredients and dosages. *Ingredients such as phytosterols, fiber and omega-3 fatty acids are being incorporated into food bars. *Soy protein is one of the best researched ingredients around heart health.