Innovating for Heart Health
According to the American Heart Association (AHA), cardiovascular disease (CVD) is the leading cause of death globally, accounting for approximately 17.3 million deaths each yearand estimated to increase to 23.6 million fatalities annually by 2030. Although lifestyle factors such as a healthy diet and regular exercise play a large role in maintaining heart health, natural ingredients also have their place, and can positively influence potential risk factors, such as blood pressure and cholesterol levels. Takeaways include: • Olive oil and fruit extract contain polyphenols offering anti-inflammatory and antioxidant effects. • Consumers of all age groups show concern about heart disease, blood pressure and cholesterol issues. • Tocotrienols, vitamin B5, fiber and plant sterols show potential in aiding healthy cholesterol levels.